Amplitude

Amplitude is a SAAS start-up providing product analytics to businesses. It provides actionable insights to Product Managers so they can make informed decisions. Amplitude differentiates itself by providing analytics that are difficult to create, and expensive to compute, at the click of a button.

Amplitude 2.0 was designed to expand the business from mid-market to the Enterprise market. The core value was to dramatically increase the everyone's access to the deep product analytics. Dramatic changes in thinking were introduced to set the foundation for this new market, including:

• Sharing and discoverability of charts

• Redefinition of roles and privacy

• Customizable navigation

• Dashboard monitoring

Below is a presentation that shares the context for Amplitude 2.0.